LoyalTap
|Founder & Business Lead
Gurugram, Haryana, India
Summary
Led business development and strategic initiatives for LoyalTap, focusing on identifying market gaps and developing scalable solutions for SMB retention.
Highlights
Spearheaded analysis to identify critical retention gaps within offline SMBs, diagnosing issues stemming from fragmented POS systems and lack of structured attribution.
Executed 25+ in-depth merchant discovery conversations across F&B and retail sectors, validating incentive economics and identifying key adoption barriers for new solutions.
Designed and launched pilot programs across 4 SMBs, engaging 60+ users to rigorously test repeat purchase lift and optimize reward thresholds through post-card cashback mechanisms.
Conducted comprehensive unit economic evaluations for SaaS and performance-based monetization models, informing strategic capital allocation decisions.
Developed and implemented lean operational workflows, simulating scalable execution and achieving significant efficiency gains without substantial engineering investment.